Love Police was formed in 1996 by Brian “BT” Taranto, already a 12 year veteran of the merch world. He felt a need to add some colour to the scene, and revel in the new beginning of these things called music festivals and indie rock bands. You Am I, Big Day Out, Powderfinger, Splendour In The Grass, Grinspoon and new relationships with international indie merch co’s like Firebrand in the UK all followed. Introducing innovative design, custom making garments and display and selling techniques allowed Love Police to quickly forge a great name within the Australian scene.

As the years rolled on, so did the relationships and connections with promoters, managers abut local and internationally allowing the company to grow to a full time staff of 10 including 3 full time designers creating not only merch designs, but tour, festival and album artwork.